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Here's a post that I reblogged from Tom Ewing over on Tumblr, followed by the reply I gave. The article in question is "How Promotion Affects Pageviews On The New York Times Website" by Brian Abelson.*

via @bmichael on Twitter. Long, knotty, work on the extent to which promotion causes pageviews, which is obviously important to know when “pageviews” is your metric of success. There’s also a good bit at the beginning about the perils of a metric dominating your approach to your job - germane to the pageview issue but worth bearing in mind more generally.

It’s complex work, but here’s my gloss after one reading.

Say you’re an editor, and want to allocate resources, know what and who to commission, etc. Pageviews are a powerful metric for doing this, because pageviews pay the bills. Obviously promotion is going to influence pageviews to some degree, and the important question becomes: how much?

If the level of influence of promotion is relatively low, then you can reasonably suppose that the extra pageviews of that article are down to its topic, its writer, its innate brilliance, etc.

If the level of influence of promotion is relatively high, then you can reasonably suppose that writer, topic, etc. don’t make that much difference. They don’t make NO difference - partly because to some extent judgements about what works are already baked into the system, and articles about “dull” topics don’t make the front page of the New York Times. So a high level of influence wouldn’t show that, eg, you can make Lorem Ipsum text a hit with promotion. But it would show that - on the scale of pageviews of a major website - the power of promotion to drive traffic outstrips the power of anything else.

So what is the level of influence? The piece suggests it’s about 90%. 90% of the variance in pageviews can be explained by the level of promotion a piece receives.

ExpandThat sounds pretty big. It probably is big. )
Tom, I think you should rethink your analysis here: nothing in the article tells us how much of the correlation between "promotion" and pageviews is caused by promotion leading to pageviews, how much by high pageviews leading to further promotion, and how much is due to other causes. Yet your endorsing the 90 percent figure means that you take the correlation to be entirely down to promotion, with nothing going the other way and no other inputs.**

That I put the word "promotion" in scare quotes doesn't mean I think it's false but rather that something like "length of time a piece is linked on the homepage" isn't quite part of the normal connotation of the word "promotion" and this difference needs to be highlighted. I also think that when Abelson uses the words "predict" and "explain" they need scare quotes even more, that they're potentially wrong. Again, all he's showing is that if he's got one set of numbers he can get within 10 percent of another one; he's not explaining the connection between the numbers. He obviously believes that promotion is the main driver here, but he certainly hasn't shown that it's the main driver or proven that it explains the pageviews (and he's not saying that it's entirely responsible for the 90 percent, though he only gives one sentence to the possibility of influence feeding back from pageviews to promotion).

My problem with the word "predicts" is the connotation of one thing leading to a later thing — whereas "how long a piece is linked on the homepage" is as after the fact as "number of pageviews," and again we can envision pageviews influencing time on the homepage as much as vice versa.

In short, I don't think the piece earns the word "affects" in its title.

ExpandThe return of cumulative advantage )

ExpandFootnotes )
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The title of this post is a bait-and-switch, actually, since my fundamental motive is to get you to read my old Las Vegas Weekly piece on "cumulative advantage," which is a concept from economics and sociology that I think everyone needs to know.

To summarize in one sentence that combines two ideas: small advantages in fame, wealth, power, etc. can grow into large advantages, large advantages can grow into larger still, and there's always, ineradicably, an element of randomness, of luck, as to what gets the small advantage in the first place, and what gets to leap from one level to the next. So, all fame is viral, and we can never be certain in advance as to which viruses will catch hold and which won't.* But once something is famous, the fame is very hard to dislodge.** So my first point of the day:

(1) There's always an element of luck when anyone or anything becomes well-known. Always. This includes Darwin as well as Rihanna. From the piece:

The more people know about each other’s choices, the more likely they are to come to agreement. In retrospect, this strong agreement can make an outcome seem as if it had been inevitable: Look, all these people agree, so this must reflect the taste of the public, or the quality of the merchandise. But in fact the experiment [by Duncan Watts and crew] shows the exact opposite. The more people know about each other’s choices, the less predictable the outcome.***
(By the way, the passage would have been just as correct if I'd added "size of the promotional budget" to the phrases "taste of the public" or "quality of the merchandise.")

(2) My second point is about explanations, not about cumulative advantage. Even disregarding luck, people who claim to know the (other) reasons "Bar Bar Bar" became a hit have at least some shit in their thinking: no explanation of such a single social event is testable.**** For instance, take the idea that "Bar Bar Bar" became a hit because Crayon Pop are different from everyone else in K-pop — they have a different look, and "Bar Bar Bar" has a different sound — which seems like a good explanation to me, and is one I myself would give, despite all these caveats. The trouble is that if "Bar Bar Bar" had not hit, I could have used that very same reason to explain Crayon Pop's failure. And EXO, whose music is at least as novel as Crayon Pop's, didn't go top 10 in Korea until they hit with the relatively conventional "Growl."

(3) Putting 1 and 2 together: there's an element of luck as to which explanations themselves become common and accepted. Cumulative advantage applies to ideas as well as to people and songs.

The problem with the phrase "element of luck" is that it doesn't tell us how large the element is. In my limited reading, I've seen no way of specifying the percentage luck plays in cumulative advantage. Is luck 10 percent of the reason one song became a hit, and 80 percent of the reason another one did? How do we quantify this sort of luck? It's not like a coin flip, which we know is 50 percent, or the roll of a die, which is 16⅔ percent. [EDIT: Well, assuming the coin is balanced and the die isn't rigged, the chance of a particular result of a coin flip is 50 percent and of the roll of a die is 16⅔ percent, but the percentage attributable to luck is 100 percent for each: it's entirely chance.]

ExpandThe break )
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"Bar Bar Bar" has unexpectedly caught a gust of wind. First week on the Gaon it was limping at 143, three lower than a faltering ChoColat. Second week it jumped to 90 on the heels of a Music Core performance, third week it fell as expected to 116 and appeared ready to join koganbot faves ChoColat, GLAM, Evol, Tiny G, D-Unit, and Z.Hera in the Land Of Flopperooni. But then last Thursday it was up all the way to 54, and that only takes us through the previous Saturday. Eight days farther along and it's placing between 10 and 25 on the various daily and real-time charts (don't know which of these are which, but Melon 19, Olleh 18, Mnet 22, Daum 16, Bugs 10, Naver 10, Monkey3 25, Instiz Aggregator 16). No real idea why: they've only been on the top TV performance shows twice (Music Core three weeks ago, M! Countdown last week). Been on some of the minor ones, and they're plugging away, recently performed at a baseball game, then at the DJ DOC pool party.

Also, in our little cul-de-sac, they so far have gotten twenty-nine people rating it on the Jukebox reader meter (which excludes people who officially write for the site), getting a score in the mid 8's (far higher than the mid-5 it got from the Jukebox sourpusses). I've not been tracking that aspect of the Jukebox, but though 29 isn't a statistically significant number, it's way higher than you usually get. [UPDATE: See comments for relevant numbers. As of mid-afternoon on July 23 there are 31 reader votes, with an average score of 8.58.]

Is a good song with a presentation like no one else's, but there are a lot of good songs so I have no further explanation other than that Crayon Pop persevered and finally luck gave them a hand.

So this may be the final post where Crayon Pop are eligible for the No Tiers For The Creatures Of The Night tag.

In the meantime they've become Crayon Fox, donning neo-'70s wigs and acting out neo-'80s music, specifically 2011's "Itaewon Freedom" by UV ft. JY Park.

Crayon Pop 크레용팝의 이태원 프리덤


UV ft. JY Park "Itaewon Freedom" (이태원 프리덤)


Interesting cultural projection and romanticism there, as Itaewon is the Seoul district most associated with foreigners and with a nearby American military base. So, I suppose, Americans are colorful and American style is freedom. (Couldn't find translated lyrics.) The UV track, as a dance video, is a tribute to London Boys' "Harlem Desire" (1987), a song written and produced by a German and performed by two Brits about the allure and danger of New York. An iffy way to view Harlem, I suppose, but I never hung out there.

London Boys "Harlem Desire"


h/t Mat and Dash.
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Sad situation: E.via posted on Twitter that she's split with her agency, Dline Art Media, and that they're not letting her take her stage name E.via with her. The issue seems to be almost total nonpayment over the last two years. (Allkpop provides a translation.) Even if we take into account that we're only getting her side of the story, it nonetheless does seem as if she's acting as decently as possible and the agency is being vindictive and destructive. Yes, it's by her own account that she looks good, and of course the smart strategy is to appear generous and understanding when one is recounting the alleged bad behavior of others.* But her tone and generosity are entirely consistent with what else I know about her. The goodness seems credible. Not that I know much at all; I haven't had a lot of time to follow Korean performers in their role as personalities beyond the singing, dancing, and dressing. But E.via was one of the very very very few to speak up to the mob that was attacking T-ara, she didn't have to do it, it was a risk, and she did it in a kind rather than an accusatory manner. Art heroes aren't always wondrous human-being heroes, and they don't have to be, but here's one who most likely is.



Another thought, though. Yes, she's an indie rapper, not a product of the idol system. But nonetheless, she's recognized internationally, she's been in the top 30, she's appeared on Music Bank. She's something of a star. Yet in effect she's been working for not even peanuts, for practical purposes an artist in her garret, her art life as shoestring and/or part-time as that of any writer or poet or painter laboring in obscurity or hanging around little-known fringe scenes. Even doing okay in the fame business, she's getting thrown down the ladder in the business business. That's the way things shake out, money and power generally going to the people who already have it.

Here's my E.via tag, if she's new to you. My most substantial posts about her are these two:

E.via (artist of the year, 2010)
The Five Faces Of E.via

Anyway, love to you, 이옥주, Lee Ok Joo, Napper, E.via, Tymee.

h/t [livejournal.com profile] davidfrazer

*A strategy that I rarely manage myself, I must say. Not my temperament.
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Dave over on Tumblr:

I like voting in it — stayed on board for the Jackin’ Pop year (voted in both polls) and have thought about staying on this year, since for better or worse it’s the only huge critics poll. Glenn McDonald is still doing stats, which alone kind of makes me want to participate. Just wondering if anyone is staging a parallel poll or “vote for Hinder” style shenanigans.
I'm voting (also voted in '06, when they fired Chuck and Xgau and, not incidentally, shut the door on me, too). The poll obviously doesn't mean what it once did: it's not going to reveal many surprises, since these days polls and wrapups and sum-ups are all over the Internet weeks and months prior. Also doesn't have the brains on call it once had. But it's the only place where ballots and writers show up in bulk, and it can provide an excuse for mass taking-of-stock all over the Web, not just at the Village Voice site. I remember some exciting ILM back-and-forth back in the day. Better some chance for a mass taking-of-stock than zero chance of a mass taking-of-stock, and there's no good reason for me not to be part of it.

ExpandSistar Bedbug )
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Given that there was an element of chance in the Sex Pistols' becoming famous,* is there a way to quantify that element?

I assume that the answer is no, since I've no idea how to try; though maybe social psychologists with a strong grasp of statistics have been working on such questions.

This question was inspired by Mark's starting his Adam And The Ants stint at One Week, One Band with the question, "Do people talk about Jordan much these days? Once — for a year or three — she mattered quite a lot." And a couple of posts on, he asks, "So what exactly was I suggesting earlier today: no Jordan (—> no SEX —> no Pistols —> no Jubilee —> no Ants) —> no (UK) punk? Or else maybe, less aggressively counterfactually, I'm dubbing her the Bez of punk, maybe?"

Mark's point isn't about probability but that the story of a band is way more populated than most people realize. But to underline both my question and Mark's point, I'd never heard of Jordan or Bez until reading those names in Mark's piece yesterday.** And I'm not as sure as he is that his contention ("no (UK) punk?") is counterfactual.

I assume that if we start from 50 years ago and ask ourselves, "How likely then was it that the world has this particular configuration now?," the answer would be vanishingly small no matter what configuration we end up with (though of course some overall features of the configuration, e.g., "the world would still have an atmosphere, even after a life-ending nuclear war," are quite predictable). So to make my question comprehensible, you could say, "Given Britain the way it was in 1975, and glam and glitter and pub rock and punk rock as they already existed in scenes and subcultures in New York, London, Cleveland, L.A., Ann Arbor, etc., not to mention the pages of Creem and ______ (some British counterpart?),*** there's nonetheless huge unpredictability as to whether the Sex Pistols are going to become famous, or how famous, not to mention, once they are famous, what gets made of what they're doing, and so forth."

Remember, even here, the chance of any particular outcome, including the one we got, is vanishingly small. And my concern isn't to come up with a number, anyway. What I'm really pondering is this: back in the late '80s in my fanzine I asked and gave what I consider a good answer to the question, "Why was there a punk rock explosion in Britain in '76 but not a glitter explosion in the United States in 1973?" But my answer was entirely causal. The Dolls had these attributes and this potential audience; the Sex Pistols had those attributes and that potential audience. I wouldn't fundamentally change that answer now, even though I know that there is an element of unpredictability in what happened with the Dolls and Pistols. What I don't know is whether or how much I should mention the unpredictability, or how to work it into the story. What is there to say about unpredictability, beyond that it exists? I think that, even if the Dolls had become famous, they wouldn't have produced the explosion the Sex Pistols did. And I don't think the Sex Pistols would have become a sudden big deal**** in the U.S., even if they'd been as big here as KISS or Aerosmith. But even if I'm right about that (it's not as if I could run an experiment), I don't think even in retrospect that it was inevitable or obvious that they or anyone like them would have sparked the fire in Britain that they actually did spark.

Expand티아라 파이팅!!! )

ExpandThe butterfly effect )

ExpandA Tale Of Two Patsies )

Expandfootnotes )
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My understanding of economics is so primitive that I don't even have a good idea of what I need to know but don't. But beyond the basic "supply and demand" stuff, I'd say the crucial concepts one needs to understand right now are (a) cumulative advantage and (b) IS-LM curves. The first I grasp so well — or think I do, anyway — that I wrote about it for the Las Vegas Weekly. But the latter is something I'm not yet close to understanding. I gather it's a critically important technical elaboration on one of Keynes' most crucial ideas and that it's a model that reconciles two apparently contrary stories of what determines interest rates ("reconciles" may be the wrong word: the IS curve gives you one set of possible interest rates, the LM curve gives you another, and where the two intersect is where you'll get your interest rate). Also, it's a model, not a law, but it's one that helps us understand the situation we're in — except that I'm not yet one of the "we" who understand it.

Paul Krugman wrote a blog post last October attempting to explain IS-LM to people like me ("IS-LMentary"), but the explanation still contained too many ellipses — too many points I needed explained further, or at least that I hadn't yet been able to see into. My greatest difficulty was with his explanation of the LM ("liquidity-money") curve. I've bolded the two sentences that were just too condensed for me. If there's anyone who would like to walk me through them real slow, pointing out all the notable sights and features, please do so. Or maybe you could direct me towards someone who can explain this more thoroughly than Krugman did in that post. (I assume it's in some textbooks; but also, if Krugman can't explain it easily, it's probably not easily explainable — not to me, anyway.) Krugman:

ExpandIn that case, the interest rate must be such as to match the demand to the quantity of money )

ExpandI'm not understanding the word MUST )

ExpandThe world keeps going rectangular )
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Essay question regarding Occupy Denver (200 words or less): If Occupy Denver were a success, what would this look like?

Answer (my vision of immediate utopia): We'd have an informed and engaged citizenry, rather than the ignorant, alienated voters we have now. People would want to understand concepts such as "cumulative advantage," "liquidity trap," "IS-LM curves," and the like (not all of which I understand, btw). Economic and social structure would be a matter of experiment and at least partial choice rather than "this is the way things are" (and no, I don't know what this looks like). The power of Big Money could be checked and countered from within and without government (I don't know what this looks like either, but I doubt that "No More Bailouts" and "End The Fed" are wise or get us there, though I don't know, being ignorant and alienated myself). People's ideas wouldn't always match their hairstyle. Everyone who wants one gets a puppy, but you have to take care of it. People who sing "We Shall Overcome" would develop better rhythm, or would respond to police action with a livelier song, such as "Hold It Against Me." Not only would HyunA have raps and dubstep breaks, which she already has, but dubstep producers would also sample HyunA.



[Someone at the Tuesday 7 PM GA asked us to answer this question (though I don't remember his exact wording) and to bring him the answers at the next GA, which I had to miss. He said something about providing a place to answer on the Facebook page as well, or the Webpage, though I haven't seen it at either site. So I'm posting it here.]
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And then there were three.

Associated Press: "Universal, Sony/ATV to buy EMI for $4.1 billion"

I don't have much to say about this. Something like it has been expected for years. Does it change anything? I don't know. There are now only three majors, assuming the sale gets by the regulators. But are the majors bleeding dry anyway? And if so, what next?
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I don't pay any attention to local news, owing to its shameful neglect of K-pop, so it didn't dawn on me until about four days ago that there was an Occupy Denver. The weather's been mostly nice, and it's only a 25-minute walk from my apartment to Civic Center Park, where they hang out.

I feel a bit hypocritical for not getting involved, since I'm the one who strenuously insists that the major flaw of my musicwrite world is its unwillingness to focus and follow through: that the people in it don't know how to sustain an intellectual conversation and are totally unable to comprehend the need to persist on a topic, return to unanswered questions, develop rudimentary thoughts, work to understand someone's ideas, communicate their own, etc. Not that I expect anyone at Occupy Denver to do better or accomplish much of anything. But I doubt they'll do any harm. And as Mark said in WMS #13, getting people all in one place is amazingly hard, much less with at least the illusion of moving all in one direction, and persisting. So I may drop by, today or tomorrow, just to see.
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A piece I love by Steven Strogatz in yesterday's online New York Times ("Math and the City"):

if one city is 10 times as populous as another one, does it need 10 times as many gas stations? No. Bigger cities have more gas stations than smaller ones (of course), but not nearly in direct proportion to their size. The number of gas stations grows only in proportion to the 0.77 power of population. The crucial thing is that 0.77 is less than 1. This implies that the bigger a city is, the fewer gas stations it has per person...

. . .

...consider the elephant or the mouse as an intact animal, a functioning agglomeration of billions of cells. Then, on a pound for pound basis, the cells of an elephant consume far less energy than those of a mouse. The relevant law of metabolism, called Kleiber’s law, states that the metabolic needs of a mammal grow in proportion to its body weight raised to the 0.74 power.

This 0.74 power is uncannily close to the 0.77 observed for the law governing gas stations in cities. Coincidence? Maybe, but probably not. There are theoretical grounds to expect a power close to 3/4.
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William Bowers (in reference to Tinysong and Twisten.fm, "which combine to crawl Twitter for music")(Puritan Blister #43 Twisten to Yr Heart): Isn't it a tad more populist/democratic than Hype Machine even, because your users are mostly "folks," right, which is not to give bloggers too much status/esteem, but some of 'em are getting royalty-esque. Not in the sense of money-royalties, but 'tude, maybe?

My question here is, what does Bowers* mean by "populist/democratic"? Is what the populace pays attention to inherently populist/democratic simply because the populace pays attention to it? One could argue that Twisten gets rid of traditional gatekeepers, going straight to the people for its information.** But one could also then argue that the Twisten results become gatekeepers themselves. My buzzword here is "cumulative advantage," which just means that that which is somewhat popular has a huge leg up in becoming more popular, and this is merely because it's popular (above and beyond its inherent appeal), and that which is little-known remains little-known. So the more information that flows about how much people listen, the less diverse the listening will get over space and time. As the world gets more cosmopolitan, it gets less diverse, even if individually we become more aware of the diversity that does exist. - I'm not committing myself to what I just said, by the way. I'm making arguments, creating hypotheses.

Democracy doesn't just mean "majority rules," it also depends on diversity, depends on there being diverse people with diverse opinions; otherwise we wouldn't need to vote, we could just poll a single individual and let those results decide for everybody. And its rationale is that, with access to the diversity of ideas (rather than just ideas coming from the top down), the people get to debate and choose which ideas are best, and they get to experiment with new ideas. So the flow of information is critical to democracy, since it's critical that diverse ideas be heard; but also, owing to cumulative advantage, the flow of information cuts down on diversity. (Same caveat as before about not altogether committing myself to this argument.)

*If you click the link, you'll see that Bowers is actually VERY skeptical about the benefits of new media.

**And I'd hypothesize that The People chose to use gatekeepers, and chose their gatekeepers, in the first place.

h/t [livejournal.com profile] freakytigger
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The defining issue of economic geography is the need to explain concentrations of population and/or economic activity - the distinction between manufacturing belt and farm belt, the existence of cities, the role of industry clusters. Broadly speaking, it is clear that all these concentrations form and survive because of some form of agglomeration economies, in which spatial concentration itself creates the favorable economic environment that supports further or continued concentration. And for some purposes - as in the urban systems literature described in Chapter 2 - it may be enough simply to posit the existence of such agglomeration economies. But the main thrust of the new geography literature has been to get inside that particular black box, and derive the self-reinforcing character of spatial concentration from more fundamental considerations. The point is not just that positing agglomeration economies seems a bit like assuming one's conclusion - as a sarcastic physicist remarked after hearing one presentation on increasing returns, "So you're telling us that agglomerations form because of agglomeration economies." The larger point is that by modeling the sources of increasing returns to spatial concentration, we are able to learn something about how and when these returns may change - and then explore how the economy's behavior will change with them.
--Masahisa Fujita, Paul Krugman, Anthony Venables, The Spatial Economy
(emphasis added)
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This week's column. Trying to construct a line out.

The Rules Of The Game #19: A Friend Of A Friend

Expandtaboos and typos )

I wrote this piece before going to my PO box and finding the bad sales report for my book, but the two reinforce each other: the need for us to find routes outward to get our messages to potential colleagues unknown. Any suggestions?

ExpandLinks to my other Rules Of The Game columns )
koganbot: (Default)
Latest column, in which fame is shown to create greater fame:

The Rules Of The Game #18: The Social Butterfly Effect

The point I make at the end in regard to the Dolls and the Stooges is clear to me but I'm not sure it's clear on the page - that the Dolls' and Stooges' subsequent canonization is somewhat self-perpetuating in just the way that popularity is self-perpetuating (not that the Dolls and the Stooges don't deserve it).

ExpandThe imaginary shown to be real )

ExpandTeenagers scare the living shit out of me )

In any event, what use would you put to Watts et al.'s findings? One thing they underscore for me is that received ideas tend to stay received, but my guess is that this conservativism is mitigated by the fact that ideas don't always reinforce each other (e.g., the idea that Beethoven is unquestionably great is a popular idea, but so is the idea that we should question something's being called unquestionably great). And the findings also tell me that there must be other people of the quality of Shakespeare and Timbaland but who didn't make it, who didn't benefit from the cascading popularity and canonization but who nonetheless produced equally good work (though maybe not in the same quantity, if they lacked the fame to support themselves), so maybe we could go out and find them.

ExpandLinks to my other Rules Of The Game columns )
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For some reason (there are glitches in the software) my column this week first went up without the final three paragraphs, making the title unintelligible. But it's fixed now.

The Rules Of The Game #16: Vaccine Protects Against New Ideas

My thoughts didn't quite coalesce this week, though as Jack Thompson once pointed out I can't do a "Hero Story" every week (or live a hero story every week, for that matter). But where my thoughts are leading to is: How do we break out into the wider world? That is, how do we - meaning you and me and the people in our corner of the livejournal galaxy - bring our ideas to the wider world, but more important how do we bring our minds to the stories the wider world could tell us, if we knew where to look and what to ask?

ExpandLinks to my other Rules Of The Game columns )

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Frank Kogan

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