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Sad situation: E.via posted on Twitter that she's split with her agency, Dline Art Media, and that they're not letting her take her stage name E.via with her. The issue seems to be almost total nonpayment over the last two years. (Allkpop provides a translation.) Even if we take into account that we're only getting her side of the story, it nonetheless does seem as if she's acting as decently as possible and the agency is being vindictive and destructive. Yes, it's by her own account that she looks good, and of course the smart strategy is to appear generous and understanding when one is recounting the alleged bad behavior of others.* But her tone and generosity are entirely consistent with what else I know about her. The goodness seems credible. Not that I know much at all; I haven't had a lot of time to follow Korean performers in their role as personalities beyond the singing, dancing, and dressing. But E.via was one of the very very very few to speak up to the mob that was attacking T-ara, she didn't have to do it, it was a risk, and she did it in a kind rather than an accusatory manner. Art heroes aren't always wondrous human-being heroes, and they don't have to be, but here's one who most likely is.



Another thought, though. Yes, she's an indie rapper, not a product of the idol system. But nonetheless, she's recognized internationally, she's been in the top 30, she's appeared on Music Bank. She's something of a star. Yet in effect she's been working for not even peanuts, for practical purposes an artist in her garret, her art life as shoestring and/or part-time as that of any writer or poet or painter laboring in obscurity or hanging around little-known fringe scenes. Even doing okay in the fame business, she's getting thrown down the ladder in the business business. That's the way things shake out, money and power generally going to the people who already have it.

Here's my E.via tag, if she's new to you. My most substantial posts about her are these two:

E.via (artist of the year, 2010)
The Five Faces Of E.via

Anyway, love to you, 이옥주, Lee Ok Joo, Napper, E.via, Tymee.

h/t [livejournal.com profile] davidfrazer

*A strategy that I rarely manage myself, I must say. Not my temperament.
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Frank Kogan

July 2025

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