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A call to [livejournal.com profile] skyecaptain, [livejournal.com profile] freakytigger, [livejournal.com profile] petronia, and anyone else who inhabits the worlds where Rockwrite and anime-and-videogame and Fanfic worlds overlap. I claimed, while conversing with [livejournal.com profile] arbitrary_greay on the wallpaper-music-as-the-elephant-in-the-center-of-the-living-room thread, that:

Geekdom and video games and anime have enough cachet that the music that attaches to them is not going to end up in the category "We So Don't Pay Attention To This Stuff That We're Actually Hearing Quite A Lot Of That We Don't Even Notice That We Don't Write About It" in the way that AC does, but rather'll get written about by critics more and more as time goes on.
I can't say I'm the one to make the argument, though, so I hope you all might care to comment, on this or on what AG says.

And I'm linking Bob Dylan — not as an example of BGM but 'cause I assume "Ballad Of A Thin Man" is what first shot the words "freak" and "geek" into the culture as positives. 1965:

http://vimeo.com/52383325

Date: 2013-12-01 07:26 am (UTC)
From: [identity profile] petronia.livejournal.com
Well, in Japan anime opening and closing themes are just TV show opening and closing themes, meaning they're often enough known Jpop/Jrock acts and reasonable chart hits. And in the West, what has gradually happened is that the "instrumental electronica" side of video game music has become quite respectable, attracting both big-name soundtracking talent and informing the mainstream... of electronica/dance. So insofar as it's ghetto-ized, it's a genre ghetto. Of course Jpop too is a genre ghetto in Western media. Any of this stuff could well break out and start getting written about by critics quite a lot, the way Kpop has. So far, I would say it hasn't really. "More and more" and "as time goes on" implies a manifest-destiny sense of historical progression I'd hesitate to attach to these things.

I notice very much that we're not writing about this stuff, by the way. I could if I wanted to. My assumption is that no one else is interested, not that it's not interesting to me.

Date: 2013-12-02 11:38 pm (UTC)
From: [identity profile] petronia.livejournal.com
I suspect there was a lot of crossover versus the regular folk singer-songwriter pool in the olden days. Nowadays, if you're talking "mainstream indie", the crossover is probably nil -- joke songs about Star Trek don't exactly code indie cool even in today's superhero-charged media context; and Lonely Island types who do similar things in the mainstream start off there and don't associate back to geekdom necessarily. However, when the fandom is popular, the filk scene can be big. Wizard rock (Youtube it) is/was a proper insular underground with bands that toured and everything.

Date: 2013-12-03 10:48 am (UTC)
From: [identity profile] dubdobdee.livejournal.com
i had literally never heard this term till I read it here (repeat LJ outage ensuring i didn't say so sooner)

i am less convinced that there is crossover -- i suspect the absence of good old-time examples on wikip means that it existed at very much at a below-the-radar amateur level, visible in SF communities (maybe at cons? and niche clubs on campus) but *not* emerging onto the actual folk coffee-shop circuit, let alone onto the touring stage or any kind of professionalism

one thing indie means is the professionalisation -- and established routes of discussion-group mediation -- of layers of performance that would have been amateur and (relatively) under-explored back in the day. In other words, while the performance back then certainly happened, it only "mattered" to those watching it; it didn't enter a wider discourse so much (except perhaps retroactively); and I think there's a bit of ex post facto rejigging going on

(which I'm not against; but I think "crossover" is possibly a misleading way to look at it)

Date: 2013-12-02 11:51 pm (UTC)
From: [identity profile] petronia.livejournal.com
Yeah, it's a numbers game -- you're actually better off trying to find people in rockwrite who play enough video games / read comics / watch anime etc. who're willing to talk about the music they find there, than you are trying to find geeks at a typical convention who're willing/able to discuss this stuff in the way that rockwrite types (like me, in this case) find satisfying. Like, what makes me a "rockwrite type" despite my amateur status is that to me, saying "here is a new thing that came out, it's good, go listen to it," is just marketing/promo, which is great and has its place but which I don't perceive as a conversation.

(This is, by the way, a huge issue with anime/video game criticism in general, not just the minor sideline of it that relates to anime/video game music. There's a lot of self-critique happening within video game criticism at the moment regarding grade inflation and the stuff skyecaptain talks about -- dodging the relating of video games back to the wider social context -- because video game fans are so defensive about the violence etc. it's very difficult to criticize stuff like misogyny or lazy plotting in games without being accused of wanting to take down the genre. The general readership willing to accept an actual critical stance like what you get with music and movies isn't there.)

The thing I was trying to say is that this stuff is AC because its core audience is AC, and you would have the same type of conversation with them as you would with an AC fan about Celine Dion -- like, my problem with Carl Wilson's book was that if you gave it to an actual Celine Dion fan, s/he would be offended because the basic premise is that anyone with taste must start from the original position that Celine sucks and move from there. They would just find it completely wanky. So if I said "hey Utada Hikaru is every bit as interesting as Kate Bush or Aaliyah in [insert x] ways" which is how you would legitimize it to a rockwrite type, that would mean nothing to the actual geek jpop fan because who the heck is Aaliyah, do you mean one of those poor-quality MTV manufactured pop singers I stopped listening to in the 90s and good riddance.

Date: 2013-12-02 11:52 pm (UTC)
From: [identity profile] petronia.livejournal.com
(Wow I had not realized I entertained a store of bitterness about all this but I apparently do)

Date: 2013-12-02 11:57 pm (UTC)
From: [identity profile] petronia.livejournal.com
I think Daniel on the Singles Jukebox wrote a blurb in which he said the new Annie song could work as the opening theme to Magica Madoka (one of the best anime of recent years) and I got really excited and nearly wrote this huge thing, but IDK, you would have to both know and care about Annie and Madoka in order to nod your head at that. You're better off making a Madoka AMV with the Annie song, and then any bloke who runs across it on Youtube gets the point.

Date: 2013-12-01 03:30 pm (UTC)
From: [identity profile] skyecaptain.livejournal.com
There are a lot of ways to "write about" the music associated with VG and anime. There are countless cover bands that play nothing but video game music; there are self-released compilations and remixes of video game music (Joker put out my favorite of this year, a re-imagining of SEGA Genesis music in a post-dubstep world: https://soundcloud.com/jokerkapsize/sets/sega-joker-drive); there is a thriving subculture that treats anime and video game music as The Text even though the "conversation" doesn't look like the rockwrite convo. (I wonder if maybe it's a good thing that it doesn't resemble the rockwrite convo. I'm secretly jealous of fandoms that don't fall into the intellectual traps of Conversations About Music on the Internet even though they also aren't explicitly asking the questions that those traps often dance around. Is an implicitly posed question that's addressed implicitly as good as an explicitly posed one that's never answered?)

To me that's the big difference -- the "unthinking" ignorance of background music in rockwrite is a kind of tactical not-knowing. The idea that Michael Buble or Jason Mraz or elevator music or commercial jingles "don't count" in the conversation isn't exactly a blind spot, it is more an elephant in the room in the "we DO notice that we don't write about it, sort of, since these references get peppered in to jokes, dismissals, and other peripheral musicwrite comments all the time."

A (Carl Wilsonesque?) project might take up one of these musics as "worth examining," but would probably suffer from the same basic problem -- that just because something acts as weaponized ignorance doesn't mean that there's necessarily a flipside of the coin where understanding leads it to be "any good at all." And good critics assume that anything can be any good at all, not that anything IS any good at all.

Date: 2013-12-01 03:33 pm (UTC)
From: [identity profile] skyecaptain.livejournal.com
Wait, what was my point there? Oh yeah -- that actually, I don't think what you'll see ("as time goes on") is video game music or anime music getting written about in a way that codes "rockwrite." What you'll see (right now!) is that there's a thriving community who performs criticism in a more...I dunno, expanded way? Not "expanded criticism," but expanding who counts as a "critic." VG and anime and fandom communities don't necessarily care about people outside of their communities validating them -- but what criticism looks like within the community isn't necessarily going to be what you find elsewhere?

Date: 2013-12-01 08:49 pm (UTC)
From: [identity profile] arbitrary-greay.livejournal.com
Yes, my original comment was pointing out not that there wasn't writing about such kinds of music, but that it was all in, as petronia says, the genre ghetto, and thus ignored by non-genre-fans as a legitimate pool to of music to examine, much less as candidates to join the music popularity politics pool. (which I will refer to as "geeks" hereafter.)
The only true crossover has been in the meme arena, (Whatcha Say, Live Your Life) which does not necessarily have ties to genre.

Here's a sample of the kind of writing that is going on within the genre-music niche:
http://blog.animeinstrumentality.net/
http://www.squareenixmusic.com/reviews.shtml
http://randomc.net/category/soundtrack/
http://www.rpgamers.net/reviews/music
http://chezapocalypse.com/episodes/music-movies-shorty-the-music-of-persona-3/
http://animeworld.com/morereviews/macrossplusost.html
http://www.animevice.com/news/top-5-greatest-anime-soundtracks/6653/
http://consequenceofsound.net/2013/09/top-10-video-game-scores-and-soundtracks/
http://otakurevolution.com/content/otaku-revolutions-top-15-anime-soundtracks
http://kotaku.com/5968289/the-best-video-game-music-of-2012

I will, however, note a difference between the actual soundtrack songs and a show/games' associate pop song themes, the latter of which are what you've probably interacted with. (that Faye Wong song, and Utada Hikaru's claim to fame in the west is her Final Fantasy theme)
Even Kpop has some anime themes under their belts, which illustrates how sometimes these songs are written completely independently of the soundtrack production and source material content, although the good shows/games will use their OPs, EDs, and insert songs as motifs.

In that the licensed theme songs are the arena where fandom music interacts with the pop market, it should be noted that anime and VG geeks, despite having heard hundreds of themes, rarely actually venture out into the Jpop market beyond their fandom music bubble. As one of the geeks who has become more invested in the music realm than the shows and games, I often feel a little empty when attending conventions because they don't offer many events "for me," due to that. There aren't any spaces to discuss greater music contexts and analysis, much less meeting people with knowledge of the industry, so as to discuss popularity politics and the careers of artists, as opposed to just their one work that was a show/game theme.
Part of this is that such writings are more focussed on the combination of music and visuals that are specific to the show and its relation to the source material's content. (On the other hand, this has the potential to beget discussion on music inextricable from an audio-visual experience even deeper than most attempts that talk about regular music videos.)
http://www.glassreflection.net/anime-video-reviews/top-50-anime-openings/
http://www.jesuotaku.com/specials/top-20-anime-theme-songs-of-2012/
http://www.jesuotaku.com/specials/top-20-anime-theme-songs-of-2011/
http://www.jesuotaku.com/specials/top-20-anime-theme-songs-of-2010/

There's also more of a trend towards eschewing analysis in favor of simply urging the reader to just listen to the piece in question, followed by an embed to facilitate: http://kotaku.com/tag/kotakumelodic

This is adopted from the "let's just share this awesome thing we found and do nothing else to avoid sullying the experience" approach most media-covering blogs have, which has also been epitomized in the tumblr reblog structure.

Date: 2013-12-02 12:27 am (UTC)
From: [identity profile] arbitrary-greay.livejournal.com
I have plans to create a more formal space of discussion. The grand goal is to have a panel at a con wherein I teach and have the attendees play Apop Trope Bingo. (Precursors being me getting a keyboard and learning to analyze a song on the fly, including recognizing chord progressions and pop composition techniques.)

AMVs are a thing. Most conventions have a FanVid panel that doubles as a competition, as they showcase the best of submitted entries, or well known AMV producers show off their latest productions, such as the AMV Hell project.

Of course, the original first fanvid seems to come from Star Trek fandom.

As for the content of the AMV you linked...um, yeah, the content of anime can be, um, yeah. It can take some getting used to, and due to the rise of otaku money controlling demand, that kind of thing is a lot harder to avoid than in video games, which also benefits from there being a lot of western-based game companies. (Or, at least, in the official content of video games. Promotional materials for games can get about as bad.) That show looks like it's a low-budget C-level anime meant to put the focus on fetish humor. So, it's typical within its own niche within anime?

Date: 2013-12-02 11:30 pm (UTC)
From: [identity profile] petronia.livejournal.com
Yeah, AMVs are a huge thing and -- ironically -- actually front and centre of the "respectable" cult-crit conversation surrounding remix/mashup culture. You'll find AMVs curated into museum shows, for instance.

I would say for the most part that it's not clips used to illustrate the songs, but the songs used to illustrate the scenes. In fact the focus in AMVs is typically retelling/subverting/pasting disparate sources together to tell an alternate story from the media canon. So neither the interest of the original person doing it or the person curating it into the museum show resides in "what is this saying about the song."

Date: 2013-12-02 02:57 pm (UTC)
From: [identity profile] skyecaptain.livejournal.com
Moves that rockwrite make: there's an impulse that I see in a lot of rockwrite (which I'm defining as "the orbit that has a through-line from alt-weeklies and fanzines and music critic websites/forums and a bunch of other stuff that maybe I shouldn't be lumping into one word but am anyway") to bring social questions to the surface explicitly even if the questions don't get answered (well). "How does this thing work in THE world, or in MY world, or in THAT PERSON'S world, and why does it work that way." Music itself is sometimes the context, but often *life* is the context, music being the conduit for analysis of itself and the life surrounding it.

A lot of anime/VG stuff I see in fandoms (and I'm biased here to younger fandoms) are overstuffed with life being performed, but not so much with people asking questions of themselves and their communities that rockwriters ask. I could just be wrong here, and I could be mistaking a particular brand of rockwrite for something else.

An example: I was thinking recently about an old column by Nitsuh Abebe (http://agrammar.tumblr.com/post/359990238/the-rules-of-the-game-a-fuller-thought-on-j-hopper)about "The Game," where responses to Vampire Weekend lead him to map out a game in which folks score points by being on the right side (or acting as scorekeeper) re: the sociocultural-whatever-al make-up of the band and their position in the world.

This strikes me as a line of inquiry that's groping toward questions it's not actually that interested in exploring/answering. It ends with

I don’t want to read people one-upping one another on this game anymore. I want to read criticism. I want to read criticism that acknowledges the variety of experience in the world, cares what people have to say about it, and has more than one neurotic framework for evaluating this stuff. And this game steers us ever farther from that.


Which seems like a punt away from the question of why this game gets played and how and why this game is different from the criticism that Nitsuh wants (and what that criticism would look like).

I'm not very well-versed in the goings-on of anime/VG music fans. My limited experience suggests that the kind of broader social context that gets called out a lot in what I'm calling "rockwrite" is more of an undercurrent in the fandom itself, which can write about itself plenty but doesn't exactly take the "text" to be the jumping off point to an analysis of its social world. And in not doing that explicitly, it avoids some of the pitfalls of asking bad questions about social organization, but leaves a lot unasked. (And provides its own answer sometimes -- the answer to "how do we create a better criticism" or a "better community" is, "become this fandom," "become this community.")

I'm mostly just throwing stuff out here, and I hope that a few others can (esp.) knock down some of my assumptions about VG/anime fandom. I need to read the last thread, follow the above links (thanks @arbitrary_greay) and think about it a bit.

Date: 2013-12-09 07:35 pm (UTC)
From: [identity profile] skyecaptain.livejournal.com
Well, I don't really stand by the original question (implicit/explicit) since I threw it out there wondering if it had legs and it immediately fell on its face (or its ass, not sure which).

I guess the vague "implicitness" I'm referring to refers to VG and rockwrite equally, if what I mean is "lots of questions COULD be asked about the social etc." since this is a truism that could apply to any social interaction.

What I've been struggling with is something more like, "do people who write about rock music THINK and SAY they are doing social analysis more than people in videogames/anime, and, if so, are they, and if so, is it any good?"

I shouldn't really speak to the first part more than, e.g., minimoonstar or AG, who know more than I do about VG/anime I'm sure.

As for "does rockwrite do social analysis and is it any good," I would say the answers are probably "sort of" and "not really" most of the time, including a lot of what *I* have to say about rockwrite (here and maybe recently more generallY). (That is, vague hand-waving to social analysis that isn't really that good.)

I have been avoiding calling out problems as I see them in the rockwrite world (which at this point means my peripheral view of it from Tumblr) in part because I don't really want to interact with most folks there when they talk about music (that is, I'm not sure what role I have in "solving" any problems that might arise there as I see them and tend more often now to shut out the convo altogether) and in part because I'm not really firing on all cylinders with it lately. I should probably write something about actual music and see what happens, but perhaps until I do that I can lay off the broad generalizations from uninterrogated gut feelings...

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