Date: 2013-12-02 11:30 pm (UTC)
Yeah, AMVs are a huge thing and -- ironically -- actually front and centre of the "respectable" cult-crit conversation surrounding remix/mashup culture. You'll find AMVs curated into museum shows, for instance.

I would say for the most part that it's not clips used to illustrate the songs, but the songs used to illustrate the scenes. In fact the focus in AMVs is typically retelling/subverting/pasting disparate sources together to tell an alternate story from the media canon. So neither the interest of the original person doing it or the person curating it into the museum show resides in "what is this saying about the song."
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Frank Kogan

July 2025

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