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Tom's been posting on both his Tumblrs about "opinion leaders," his questions seeming to be: to what extent are there such creatures; do those outfits who claim to have the special ability to identify opinion leaders actually know what they're doing; and where these creatures have apparently been identified, is there any special value in trying to influence them in particular (influencing the influential, as it were)? I've been posting on the comment threads, and Dave chimed in on his own Tumblr.

I may or may not swoop into the subject from my own angle, but first I have a question for [livejournal.com profile] dubdobdee:

Tom entitles one of his posts "Now I know why Mark S hated the word so much." I replied with this:

Except "influence" as you've been using it here and in Blackbeard is exactly how Mark thinks it should be used, to reference actual power in the world. What Mark was objecting to was the unearned authority of "The [New Band] cite a range of influences from the Velvet Underground to the Fall," or "[Supposedly Valuable Rock Critic] has influenced everybody from Chuck Eddy to Tom Ewing." So what you guys are (and Mark is) trying to understand is who has power and what actual influence/resistance it engenders etc., whereas what Mark is objecting to is the attempt to borrow power by invocation and proxy.

So Mark, is this a good representation of your ideas?

(I'm referring back to a convo that occurred in many places including here and here.)

Of course, the syndrome that Tom is criticizing goes "We can give you access to power by giving you access to opinion leaders" as if the mechanism of influence needed no explaining beyond this.

Other posts in Tom's series:

http://blackbeardblog.tumblr.com/post/85530795/mmmm-nodes

http://tomewing.tumblr.com/post/85722965/finding-the-first-mouth

http://blackbeardblog.tumblr.com/post/85248557/conversation-is-nomadic

I'm considering "Conversation is nomadic" to be relevant to the discussion of opinion leaders because certain nomads carry other people with them on their journeys - e.g. the fellow whose blog I'm linking to.
(deleted comment)

Date: 2009-03-15 01:22 pm (UTC)
From: [identity profile] dubdobdee.livejournal.com
frank and martin are both somewhat correct -- it was a multivalent complaint, about sloppy usage as well as unjustified claims

i think the political usage -- while it is often a shorthand for a variety of different kinds of power in the world (political, military, economic, cultural...) -- rarely collapses into the kind of unclarity i'm objecting to (the nature and extent of, say, israel's influence over american politics is a bitterly contested issue, but that's because the underlying politics is bitter, and replete with extreme claims and fears, an atmosphere in which attempts at clarification sometimes collide with the interests, whether unthinking or very clearheaded, of engaged factions)

here's what i'm objecting to, cast as a fable: [band xyz] arrives in our purlieu, announcing that it comes as envoy of the emperor ["We are influenced by Television"]

the assumption seems to be that (i) the emperor's writ runs -- viz that you the listener respect and acknowledge his power; and (ii) that the emperor's imprimatur is discernible -- that the envoy can and does act in the emperor's name ; not to mention (iii) that in so far as [band xyz] are not the emperor, they can nevertheless be taken to extend and deepen his power

how and why do envoys get their power? what is the cultural equivalent (if any?) of political power? what is it about [band xyz] that demands they cede authority to others, rather than seek to foster their own?

in all of these -- in cultural terms -- the key bit, where the interesting questions lie, can be cast as something like: "if power is here, how and why is it here? in what way is it passed on? in what way is difference not the opposite of 'being influenced'"

(this doesn't even begin to tackle examples where the envoy claims the imprimatr of rival emperors: "we are influenced by Television and Funkadelic")

Date: 2009-03-15 01:23 pm (UTC)
From: [identity profile] dubdobdee.livejournal.com
(deleted comment is pre-corrected version of the above)

Date: 2009-03-15 07:41 pm (UTC)
From: [identity profile] dubdobdee.livejournal.com
agreed on most ppl not especially self-analytical, but this doesn't excuse everyone else refusing to be analytical in sympathy -- my crossness is a lot of it related to the fact that this invocation seems like a superb pretext for all kinds of interesting discussion about value and effectiveness, both of which seem somewhat germane to critical discussion if nothing else

(i don't actually so much mind the musicians themselves using formulae like this to fend off the request that they analyse themselves -- there's a superstition there which isn't going to be shkaen, in many foax, and is not necessarily usefully shaken in others... a lot of makers aren't particularly useful critics of themselves, even if they are (bloom would say) by definition critics, strong or weak, of those they put themselves in inspirational relationship with

Date: 2009-03-15 07:30 pm (UTC)
From: [identity profile] dubdobdee.livejournal.com
i have no problem whatever with the formulation "i am a huge fan of"

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