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On the latest 4minute EP, four* different sets of producers/writers make the same decision (or follow the same instructions), which is to create songs that have lots of empty space, highlighting each singer and song segment without worrying too much about tying sections together musically or emotionally. These tracks belong to a strange and interesting trend: strategies of incoherence, also being employed to a lesser or greater extent by G-Dragon ("Crayon"), SNSD ("I Got A Boy"), GLAM ("I Like That"), 4minute subunit 2Yoon ("24/7"), plus some others I can't think of this second.



Works pretty well. None of 4minute are bravura-type vocalists, but they're each distinct and can handle the spotlight. HyunA dominates, with bits of incantation and scraps of rap. She really enjoys being a star. The two Yoons twirl their melodies like lassos. Lots of fun. Mat complains regarding "What's Your Name" that "lalalas" are no good for this group, but I disagree. The lalalas fit 4minute's general demeanor of cheerfully contentious salaciousness, are just more seduction. I do find Brave Brothers' beats a bit weak and chintzy. If you're gonna go spare you need strong and dramatic architecture, not just mild percolation.** But the hook has stuck more than I expected. I do prefer "Whatever" (credited to the unknown-to-me Seo Jae Woo, D3O, and Aileen De La Cruz, the latter two being Canadian if my Internet search is steering me right):



*The fifth track, "Domino," is more standard and rather dull.

**I still don't know what I think of Brave Brothers. He's got four MAJOR tracks that I know of, which is a lot: Sistar's "Alone," Sistar19's "Gone Not Around Any Longer," Big Bang's "Last Farewell," and Son Dam-bi's & After School's "Amoled." On those two Sistar tracks, the chintz kind of counterbalances Hyorin's precisely aching and gorgeous vocals, prevents the singing from being too exquisite and respectable, as does all the dumb bending over with ass out in the videos. My defense of "Amoled" is that it's a phone commercial, and you know on mobiles the sound is tinny, ditto the song, which incorporates the old tin of science fiction past.

Date: 2013-05-13 06:45 pm (UTC)
From: [identity profile] allenh (from livejournal.com)
re: brave brothers

After School's In The Night Sky is canon

Brave Brothers

Date: 2013-05-13 09:35 pm (UTC)
ext_1502: (Default)
From: [identity profile] sub-divided.livejournal.com
Son Dam Bi - Saturday Night
Electroboyz - Incoming Call
UKiss - Talk to Me
Teen Top - Be My Girl
One Two - Starry Night

And on a non-major but still quite good level:
Big Bang - Wonderful
One Two - Very Good
ZE:A - Aftermath
UKiss - Man Man Ha Ni (http://www.youtube.com%2Fwatch%3Fv%3DKIl8PVqKSuY&ei=A1qRUaeLMJC30QHowoGQDw)
Sistar - So Cool, How Dare You, etc
Electroboyz - Ma Boy 2
HyunA - Ice Cream
Brave Girls - Nowadays You

He worked on Lies and an early version of Day by Day by Big Bang, too.
Edited Date: 2013-05-13 10:03 pm (UTC)

Re: Brave Brothers

Date: 2013-05-17 05:17 am (UTC)
From: [identity profile] petronia.livejournal.com
Back here to say that I'm on a Sistar kick right now, am really enjoying all these old singles and album tracks. "Ma Boy" is just as good as "Gone Not Around", though it's a very different song.

Re: Brave Brothers

Date: 2013-05-17 05:51 am (UTC)
ext_1502: (Default)
From: [identity profile] sub-divided.livejournal.com
Right?? I remember thinking the group was kind of sub-2NE1 at the time, but now I really like their debut album a lot... I've been using this mix (http://www.youtube.com/watch?v=DQ1hvB_L30o&list=PLCF210B3CDC4506B7) for exercise.

Re: Brave Brothers

Date: 2013-05-19 04:28 am (UTC)
From: [identity profile] petronia.livejournal.com
I don't have the urge to compare Sistar to 2NE1 -- they're actually quite singular, which I hadn't realized before! Taking their album tracks into account, there's a strong R&B element running through their music (of the sort that you get on Jukebox these days, i.e. 00s producers harking back to what they loved about 90s R&B). Then you have Hyorin the vocal booster rocket. Then you have the studied vulgarity, which plays out in their image and the butt-centric dancing and the music itself (the super-deliberate chintzy piano/sax in "Gone Not Around Any Longer"). I'm not sure I've ever seen a pop group stake out this specific position: knowing where the line of grown-up tastefulness is, then intentionally straying just beyond it. Normally when pop groups are vulgar, it's a teen brat/chav thing (eg. early Spice Girls), or a winking thing (Eurovision), or an outright different set of aesthetics (most Eastern European pop stars).

Re: Brave Brothers

Date: 2013-05-19 05:23 am (UTC)
ext_1502: (Default)
From: [identity profile] sub-divided.livejournal.com
Sistar are kind of funny because they get called classy - like they are supposedly "sexy in a classy way" - but that image developed thanks to a video ("Alone") that's set in Las Vegas, of all places. And the Las Vegas idea of classy is like the Las Vegas idea of anything, kind of gaudy and vulgar, low-class or criminal underneath, but with luxury and a veneer of civility on top. Sort of a poor kid's idea of what old money must look like. To me, Sistar always seemed to have a bit of a gangster aesthetic to them.

(Well, Brave Brothers is famously an ex-gangster, so without reading too much into it, there's that, as well XD.)

Re: Brave Brothers

Date: 2013-05-19 06:25 am (UTC)
From: [identity profile] petronia.livejournal.com
Yes -- I didn't want to go out on this limb, but I have this feeling that there's "something off" about the Sistar Girl, you know? (The platonic Girl who represents the "image" of the group rather than any IRL member of the group herself.) She's Vegas-classy rather than classy-classy, a sexy big-hearted moll, wants to be taken home to meet the family but fears she won't be. A lot of their songs seem to be about insecurity, trying very hard to hold onto a guy that they fear will leave them for x reason, being cheated on, being dumped.
Edited Date: 2013-05-19 06:25 am (UTC)

Date: 2013-05-13 09:53 pm (UTC)
ext_1502: (Default)
From: [identity profile] sub-divided.livejournal.com
And some more for the bizarre mashup pile:

Tiny G - Minimanimo
SHINee - Clue + Note
SHINee - Why So Serious?
B1A4 - What's Going On?
MFBTY - Sweet Dream (reversed - the chorus is sadder and calmer than the verses)

Also the Jun Areia remix (http://www.youtube.com/watch?v=JFx7AHvubNk) of I Got a Boy, which is better than the original, I think.

Aside from Clue + Note, which is actually a mashup of two different songs, and Minimanimo, which seems to be trend-hopping the different-chorus bandwagon, and 24/7, which I'd say is more of a genre experiment with incorporating dubstep sounds ala Super Junior M - Breakdown, sounding as insane as possible seems to be a major point of these songs. CraYon ended up that way more-or-less by accident (apart from the bonkers coda, but that's a Teddy Park trademark), but for the rest of these songs it's an aesthetic they seem to be consciously aiming for. I have mixed feelings, really.
Edited Date: 2013-05-17 05:54 am (UTC)

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Frank Kogan

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