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In ChoColat's "I Like It," 14-year-old Melanie lets loose with a wail of "I want it all, all or nothing," that pierces steel, leaps rooftops, and calls across oceans. Back in their introduction vid last July she was at ease and charming in a normal-girl bubbly way. Seems like a winning combination: camera-ready everyday warmth and a voice that can launch rivers and wring us dry.



ChoColat aren't getting far commercially yet, unfortunately: "Same Thing To Her,"* entered the Gaon chart last week at 83 and immediately took a step back to 132; the previous two singles didn't do much better. Fingers crossed. Strong beats, passionate singing, hot melodies. Yet another set of songs that remind me of freestyle. I know I've been making that comparison so much recently that it's likely losing its impact and meaning. I'll need to give this a post of its own sometime soon, freestyle to K-pop, or at least provide links to try and demonstrate the connection. (For what it's worth, all but one of ChoColat's songs are composed by either Norwegians or Brits, though with some Korean and Korean American input but none from the American East Coast, which is where freestyle originated. By the way, there's a sad story about one of the Korean American songwriters which I'll mention in the comments.)

In the meantime, there's the issue of "race." I consider race a dubious concept; but obviously we can't ignore it, since people use it to make distinctions and decisions that have huge impacts on how people live and suffer. An unreferenced sentence in Wikipedia says ChoColat were "announced as the first mixed race girl group in South Korea," which of course depends on how you define "mixed race" and "girl group." Miss A have two Chinese and two Koreans; Amber of f(x) is of Chinese descent, Tasha Reid a.k.a. T a.k.a. Yoon Mi-rae, who's part African American, used to be in the hip-hop/r&b group Uptown, but her bandmates were male. Whereas (like Yoon Mi-rae, probably unlike any of the others) the three youngest members of ChoColat are "bi-racial" — in this instance, part Caucasion and part Korean, with Tia's dad being half Puerto Rican, which likely gives her some African heritage as well.

I couldn't tell you if the multi-racial thing has been a selling point or a barrier (likely both), though that word "announced" hints at the former. [UPDATE: Definitely used as part of their promotion. An early performance of "I Like It" was preceded by a brief clip that goes: "K-pop syndrome, biracial idol group Chocolat. The first mini-album I Like It! Cheerful! Fresh! The world. 2012, soon they will raise the second syndrome."] What grabs my attention in their introduction vid, though, is how American the speech patterns of the three part-Caucasion girls seem. Interestingly, from the none-too-clear bios provided by Wikip, it appears as if Juliane's the only one to have lived a significant time in the U.S. (five years, which, e.g., is less time than Park Bom of 2NE1 did), and "full-blooded" non-Anglo-sounding member Min Soa seems to have spent more time in Australia than Melanie or Tia spent in any English-speaking country. I'd guess that Tia and Melanie were acculturated in "international communities." Or maybe Wikip is simply wrong.

And that's all I have to say on the subject.



*Also called "One More Day."

Date: 2012-03-05 08:17 pm (UTC)
From: [identity profile] trevitron.livejournal.com
Wow, it really blows my mind that some of these girls are that young. I would never have thought that listening to their music. And actually, from that introductory video, they seem quite mature for their age.

I hadn't picked out who is singing which parts, but after realizing that it was Melanie singing the "I want it all" part, and after seeing her in the video, I definitely agree that she has a lot of star potential. According to Wikipedia, she is partly of German and Italian descent, and I definitely think she has a rather unique look. (It's worth pointing out that one of the things that makes her look unique is, to me, her nose, which is decidedly non-Asian according to my eyes.)

I'm really lost when it comes to interpreting how these things play out in Korea, but it does maybe seem that being multi-racial is not all that prized. I was reading some blog post about the G-Dragon and T.O.P. video that featured white women, and it discussed the kind of exotic appeal of white women in Korea, just like how some Americans fetishize Asians. But I'm not sure how being multi-racial fits in there. I mean, in America, I definitely think we prize multi-racial looks, male and female (perhaps more so the latter); but I wouldn't be surprised if Korea was far more indifferent.

And speaking of the "multi-racial look," ChoColat have been lately making me think of Amerie (Korean mother, African-American father). My favorite song from their new single album is "Get Up," which reminds me both of Amerie's "1 Thing" and of go-go music (I live in D.C., so anytime I hear something remotely resembling go-go, I get a little excited). Have you heard this one yet? I don't know if it's going to be officially released as a single, and if it did, I wouldn't be surprised if it didn't chart all that high, but I think it sounds rather distinct within K-pop. Looking at the YouTube comments, it's clear that other people are reminded of Amerie too. Still, it does add a slight aegyo spin to "1 Thing" and in general sounds a lot less tied to a sample (it has a slight "live band" feel that strengthens the go-go connection). But those comments are kind of interesting because they remind us once again that this stuff is very territorial, and many people will look to criticize anything that remotely resembles Western pop.

Thinking about ChoColat some more, I almost feel like they are a little caught between youth and maturity. Their songs have a mature style, but they can't help but bring their youthfulness to their performances. But because it doesn't fit into one category neatly, I wonder if listeners get somewhat confused or put off. Like, it doesn't exactly seem as if 14-year-olds would "get" them, whereas older listeners might be put off because these girls are so young. But if they are young and talented, I'd say that not only is there a lot of promise there, but they probably have some time to improve and figure things out.

For some reason, I missed "Syndrome," but I really like that one, almost as much as "I Like It."

Date: 2012-03-05 08:19 pm (UTC)
From: [identity profile] trevitron.livejournal.com
Another thing I just noticed: the cover of their second single album shows just four girls. I couldn't find anything information on the Wikipedia page as to why that is, but it's kind of odd.

Date: 2012-03-07 08:11 pm (UTC)
From: [identity profile] trevitron.livejournal.com
I think the point about colonialism's impact is a key one here. Just this past week, two friends have sent me links to articles about K-pop and blackface. I'm sure you've heard a little bit about that. Well, obviously people like to get really indignant about this sort of thing, but it really seems strange to make that big of a deal about it. I mean, clearly it speaks to a general lack of exposure to blacks as anything other than what is conveyed through stereotypical depictions. As with any stereotype, it's potential harmful and certainly misleading, but I think people who get upset about that are missing two key points.

One is the legacy of colonialism, which certainly puts Koreans in a position more like, say, African-Americans than white Americans. Second, and probably more importantly, the reason why stuff like blackface matters in American history is because of the power relationships between blacks and whites. If we could imagine a completely equal society, crude, stereotypical depictions of certain groups of people might certainly be hurtful, but they'd hardly serve to perpetuate societal inequalities, as blackface has done in the United States. All of which makes the more important issue something like, as you've mentioned, the interaction between Koreans and Southeast Asian workers (an issue that is too complex and foreign for people on the internet to humorously and indignantly comment about).

By the way, if you're interested, I've done some recent K-pop-related writing:
--A review of that recent Girls' Generation album (more on that here)
--My favorite K-pop songs from January
--My favorite K-pop songs from February (trying to make this a monthly thing)

Do you have any thoughts on the new stuff from Big Bang or 2NE1? And by "new 2NE1," I mean their new Japanese single "Scream." I've only heard the snippet they put online yesterday, but it sounds really, really good. The full version is online today:

Date: 2012-03-06 04:45 pm (UTC)
From: [identity profile] davidfrazer.livejournal.com
What grabs my attention in that introduction vid, though, is how American the speech patterns of the three part-Caucasion girls seem...I'd guess that Tia and Melanie were acculturated in "international communities."
I'd guess that "American communities" would be more accurate. Melanie, Tia and Juliane all come from US military families, so during postings abroad they probably went to schools run by the DoD, hung out with other American children and lived "on base" or in neighbourhoods with other military families. I think this is what the Wikipedia article means when it says that Tia "wasn't able to learn much Japanese because her family stayed in units".

Wikipedia has a very long article about "military brats", which explains all this.

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