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Trying to start a conversation over on [livejournal.com profile] poptimists about the new IU video ("Good Day"):

http://community.livejournal.com/poptimists/793519.html

By the way, what would you say are the best IU tracks? I've heard very few of them. I like the one variously translated as "MIA," "Missing Child," and "Lost Child"; and I totally love her live version of "Gee"/"Sorry, Sorry."



Date: 2010-12-10 07:50 pm (UTC)
From: [identity profile] petronia.livejournal.com
I liked that cover too, but The Marshmallow Song so traumatized me (previous to this convo - I saw it on a screen I happened to be sitting in front of at a... restaurant? bubble tea parlour? I didn't know who the singer was) that I haven't dared to look up more of her stuff. My tolerance for cute/twee is high but my tolerance for burikko is extremely low. XD; If it's not representative I'll check out the rest.

Date: 2010-12-10 07:51 pm (UTC)
From: [identity profile] petronia.livejournal.com
Come to think of it twee vs. burikko is also an authenticity debate LOLOL

Date: 2010-12-10 08:11 pm (UTC)
From: [identity profile] askbask.livejournal.com
It's not! You should listen to her new single Good Day, and the album tracks on her new mini-album, none of which come close to sounding like Marshmallow.

Date: 2010-12-11 07:11 am (UTC)
From: [identity profile] petronia.livejournal.com
I don't remember mentioning it before but very well could have: IMO it's an essential concept for understanding Asian pop since the 80s, insofar as it involves constructs of femininity/girlishness/cuteness, not to mention idol culture.

The IU PMV (yes, I put myself through it again!) does rather enter the realm of conscious artifice - burikko suru, per the book you linked, a gender performance, related to camp (if Nicki Minaj performed this set of physical movements in a music video I suspect we'd read it as camp). IU is in actual male drag for part of this, notably. I'm not sure whether the campiness is intentional, given that her audience seems very aware this is not "the real her", or if the whole attempt was just a bit faily on the part of her label XD; (apart from the song which is genuinely if annoyingly catchy).

I went and watched some vintage Matsuda Seiko vids, since she is still the gold standard in matters burikko, and she was a lot more subtle about it - still very controlled, even though she makes it look natural. To me the semiotics of this body language aren't even "burikko" so much as they are "pop idol". If I were playing charades this is how I would convey "idoru": elbows tucked close, toes pointed in, head tilted forward or to the side, poodle-skirt-flouncing side sway. Although that could just be the 80s, the side sway was really widespread.



Some of this stuff was codified long before Western pop. (The kimono is designed to promote the elbows-and-toes-pointed-in stance.) My $0.02 theory is that there was some sort of perfect-storm collision with whatever it was in the water globally during the 80s that produced early Kylie (very cute, although not burikko), early Mylene Farmer (burikko made perverse, but terrible at it all the same), and... yeah. The French are culturally prone like the Japanese, but the focus is more "underage" than "cute", there. Charlotte Gainsbourg, Vanessa Paradis, Alizee.

Date: 2010-12-11 07:46 am (UTC)
From: [identity profile] petronia.livejournal.com
Matsuda Seiko also had (has - it hasn't changed at all) the Voice, an aspect that was entirely natural to her as far as I can tell.

Also, I ended up watching SNSD's live cover of "I'm Your Girl", in which they actually do S.E.S.'s dance, as far as I can tell. Which is very different from SNSD's normal choreography, being a product of the Max Martin teen-girls-in-giant-cargo-pants era. (S.E.S. was contemporaneous to and probably had the same listenership in Asia as M2M, though you can probably tell that from the song itself.)

Edited Date: 2010-12-11 07:48 am (UTC)

Date: 2010-12-16 09:09 pm (UTC)
From: [identity profile] petronia.livejournal.com
The perception of bogusness w/r/t Seiko has to do with the context at the time - there was something of a divide between the popular singers who behaved cutely/girlishly, versus the ones who did not. In particular, Nakamori Akina was set up as Seiko's rival and ideological opposite: a mature-sounding, sophisticated, "real" singer (powerful vocalist) and "real" woman (ownership of her sexuality). I mean, if you just look at their song titles, Seiko's are all "Sparkly Angel Kisses" and Akina's are all "Passionate Tears of Desire" or whatever. And the Akina type of "mature" female singer has a longer history in Japan - enka, as [livejournal.com profile] troisroyaumes mentioned - so it was the Seiko type that needed a new word in the 80s.

The kicker is that Seiko was the one who was nakedly careerist - that is, she refused to retire after marriage, which for Japan at the time was as outre as Madonna. She dated celebrities. She had extramarital affairs. She dated foreigners who wrote tell-all books. In a major Debbie-Liz, Jen-Angelina moment, she stole Akina's boyfriend, and Akina attempted suicide. Somehow her career survived all this.

(If anything there is a lesson for Taylor Swift here, both in terms of who she seems to be as a person and how she's perceived - and how ppl assume she wants/is trying to be perceived.)

Date: 2010-12-12 09:52 pm (UTC)
From: [identity profile] askbask.livejournal.com
One of the Orange Caramel-members is in fact not in her teens at all anymore. It's odd, because they almost have a supermodel look to them with their long legs, and it just seems grotesque to put them in cheap girly Halloween costumes.

I disagree with more than a few things in this recent commentary on k-pop vs j-pop idols - http://neojaponisme.com/2010/12/09/2010-k-idols-vs-j-idols/ - mostly when he tries and fails to talk about the music, but he does observe real differences in presentation:

"The Japanese industry has always told us that consumers like barely-trained, not-too-good-looking, off-pitch idols" and the idea of idol group members as the 'average girl' or as he says "little sister", ie no j-idol who dresses like Orange Caramel's Nana looks like Orange Caramel's Nana.

Date: 2010-12-13 04:29 pm (UTC)
From: (Anonymous)
One of the problems I have with scholarly articles about Japanese culture (pop most likely), is that they use a series of concepts to examine a culture that is, at least lately, immersed in feedback with their own references, creating micro-niches and micro-variations on themes and riffs already overexploited for decades, and that those concepts are so general as to feel like empty containers or a bit like using dated slang to refer maybe the same things the younger generation are doing, but with new traditions, memes, senses, etc. (Another problem I have with them is how most of them doesn’t value at all the cultures they are talking about (skips the idols, they are empty, let’s talk about mainstream artists with real contents that I happen to like!). Oh, and another one: everyone in Japan is a pervert, so if there are examples of cultural trends that are quite extreme (like shotakon or eleven-years old gravure DVDs), everything that could be identified with those extreme examples are softer expressions of the dark truth).

There is manga, “Bakuman” about a couple of guys that want to become mangakas and each time that they are pitching a new idea, they explain how the conventions of every genre are used (like when they explain the love story that triggers all the plot the manga is going to have, like “Bakuman”). If anybody is interested on that, I can put some examples from there. If not, you only need to check some conventions from this video. I don’t really know why they do this, but when I tried to learn the writing, maybe had some glimpse of how they are accustomed to think that way (different “drawings” combine themselves to form new meanings, new words (always with the same sounds)).



I only heard once before the term burikko. It was in a quite repellent moe-oriented website that usually publishes polls about what boys hate girls doing or the reverse one. Usually they are mortifying, narrow minded and are mere excuses for quite colourful commentary about gender, the country and the rest. So one of the things guys hated was that the girl pretended to be cute, that she was burikko. Having in mind that as mentioned, that website is quite found on a very particular form of cuteness (moe), that usually derives in all sort of sexual fantasies about moe characters, maybe is a misuse of the term “burikko” and what is acceptable for them is not so much for society. The most known example of moe anime right now.





These girls are Onyanko Club. They are acting like teenagers but the lyrics are talking about having sex and taking off their school uniforms. So there is a divergence between the presentation and the contents.

Date: 2010-12-13 04:31 pm (UTC)
From: (Anonymous)



These girls are AKB48 doing a medley from idol songs from the 80’s included the one before (the guy that write the lyrics for their songs is the same guy that wrote for Onyanko Club but I think that sex is presented in a different light in this group). With each song, they adopt the style of their original performers. You can even check some surprised faces between them when they start with the last one. My theory is that current idol groups play with the conventions of cuteness as a way of presenting themselves, not necessarily in ironic ways, but like things that they have to do because that is what their audience wants.



The same girl criticising one girl (age 23) every time that she acts as a little girl and at the end presenting herself as a cute girl (her real image is closer to the first one). When some of the main girls graduated from high-school they said that starting that day they were “cosplaying” each time they were in the group (because the school uniforms are not part of their own life anymore). So if some girl always does this cute image, is just an accepted way of presenting themselves or acting as an archetype (like the yankee one, the bad guy that has a way of walking, sitting, talking, etc.). Again, AKB48 girls going yankee for the opening credits of their own dorama “Majisuka Gakuen”.



These girls are Ebisu Muscats. Most of them are pornstars. The song obviously is mocking some ideas about innocence and idols (because you know, they are “used” and the banana is the banana and the mango is…). Funny thing, it only works because they adhere to the idol genre conventions. The thing is that they are not mocking their own cuteness in the way they present themselves (check their third single, the PV has some sort of documentary feel about it: http://www.dailymotion.com/video/xft9d0_yyyyyyyy-yyyyyy-pv_music), just the excess of artificiality that comes out of nowhere. Anyway I’m going to read that article that was linked above (found a PDF copy). Like I said above, never tried to make much sense of it, because everything else in show business over there falls inside of some image container according to age, sex, etc.

Date: 2010-12-16 09:29 pm (UTC)
From: [identity profile] petronia.livejournal.com
I'm thinking of an even earlier Mylene Farmer (I wouldn't have said "Libertine" and later was part of this debate - she figured out the sexiness that worked for her, which has nothing to do with innocence bogus or otherwise, and stuck with it). "Maman a tort" and "Plus grandir", more like. Those are some fucked up videos. But that first album was not bad musically. And of course, there's a strand of Japanese goth (visual kei) rock that took both the earlier and later templates and ran with them very, very far indeed.

I'm tempted to say all French "sophistication" comes off as bogus sophistication to American tastes, but that's me jumping ahead unsupported to the epigram. XD For the most part I see classic-period Mylene Farmer videos as over-the-top spectacle, theatre, in which she's an actress playing a role - sometimes seductress, sometimes ingenue, but even when she's ingenue the audience remembers she was the seductress last time. That sort of "which Madonna/Gaga are we getting today" curiosity, if Madonna/Gaga had more of a Kate-Bush-ian offbeatness. (Mylene's offbeatness being more intentional than Kate Bush's.)

Vanessa Paradis: again only in reference to her debut ("Joe Le Taxi"), in which she was simply an unadorned, slightly gawky teenaged girl wearing realistic street clothes, singing a song. And so was Alizee in "Moi Lolita", appearance-wise; and the tATu of the early singles. The latter two examples being deliberate, styled not to evoke an ideal of burikko girlishness but a more authentic actual-young-girl-ness appealing to, I dunno, the more realism-inclined dirty old man. The Ur-video-girl in France almost certainly being the Charlotte Gainsbourg of "Lemon Incest".

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