How did Taio break so big?
Mar. 14th, 2010 02:29 pmAny idea how Taio Cruz's first U.S. single "Break Your Heart" hit the Billboard number 1 only a week-and-a-half after it was released? Any tie-ins or visibility that I don't know about? It's getting decent beginner's airplay (19th rhythmic and 26th top 40, in the fifties overall), but nothing that would explain all the downloads. It helps that he's had a British career, and that the song fits into the DeRulo, Iyaz, Jay Sean pretty-boy sweet-AutoTuned r&b-dance amalgam, but still, this is his first U.S. single. To leap so high and so fast right off, you usually need to win American Idol.
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Date: 2010-03-15 09:18 pm (UTC)~tumbleweave~