How did Taio break so big?

[koganbot]

Any idea how Taio Cruz's first U.S. single "Break Your Heart" hit the Billboard number 1 only a week-and-a-half after it was released? Any tie-ins or visibility that I don't know about? It's getting decent beginner's airplay (19th rhythmic and 26th top 40, in the fifties overall), but nothing that would explain all the downloads. It helps that he's had a British career, and that the song fits into the DeRulo, Iyaz, Jay Sean pretty-boy sweet-AutoTuned r&b-dance amalgam, but still, this is his first U.S. single. To leap so high and so fast right off, you usually need to win American Idol.

Comments

Rationalization

[koganbot]

"Pretty" here is a sociological term, like my friend Nathan talking about the "pretty girls" in his high school, which really meant the mainstream girls who were into New Kids On The Block and dressed like pretty girls; so if you sing like Jason-Iyaz-Jay-Taio you're a pretty boy whether or not you're pretty.