How did Taio break so big?

[koganbot]

Any idea how Taio Cruz's first U.S. single "Break Your Heart" hit the Billboard number 1 only a week-and-a-half after it was released? Any tie-ins or visibility that I don't know about? It's getting decent beginner's airplay (19th rhythmic and 26th top 40, in the fifties overall), but nothing that would explain all the downloads. It helps that he's had a British career, and that the song fits into the DeRulo, Iyaz, Jay Sean pretty-boy sweet-AutoTuned r&b-dance amalgam, but still, this is his first U.S. single. To leap so high and so fast right off, you usually need to win American Idol.

Comments

[katstevens.livejournal.com]

It's probably on an advert for something. That would totally be enough in the UK in 1999 - less so now I think. In 2010 it would have to be an advert for something *awesome* (or an awesome advert for something, like the Dairy Milk gorilla ad with 'In The Air Tonight' as backing track).