Wow! There's A Cell Phone You Can Eat!

[koganbot]

Wow! I'd never heard this before! Writer Kenzie* and producers Bloodshy & Avant take a dramatic "Reach Out I'll Be There"–type melody, throw it into waltz time, and make it a funny, bumpy promenade. [EDIT: I meant to say they throw it into SWING time. My brain went herky-jerky there for a second. In any event, this most certainly isn't a waltz; it's 4/4, but each of those beats then subdivides further into triplets.]

Watch on YouTube

The dance is terrific too, each of SNSD coming in from the side or down the aisle and then out onto the runway.

So Lazy Reblog Week continues here on Koganbot, hat-tip this time to just_keep_on. "Chocolate Love" was part of the promo campaign for LG Electronics' Cyon division's Chocolate BL-40 phone, back in '09. Also in on the campaign, the group f(x) did an even dancier, bumpier version; not quite as good, though, owing to their singing not being as warm as SNSD's. Also, being the Electronic Pop version, it lacks SNSD's tubas and honky-tonk.

(Phone commercials seem to have an important role in K-pop: especially there's the epic Lee Hyori video for Samsung's Anystar, the third of three major video productions she did for Samsung. This video also served as trainee Park Bom's debut, Bom going on to fame in 2NE1. And according to Wikip, Miss A's early public performances pre-Min, in China, included appearances on behalf of Samsung China's Anycall campaign.)

*EDIT: See comment thread. Checking the Korean Copyright Association writers' credits, Kenzie isn't listed at all for this song, whereas Bloodshy & Avant (Christian Karlsson and Pontus Winnberg) are, as well as Henrik Jonback, so that's three of the four writers of "Sweet Dreams My L.A. Ex." But when we get to the fourth credit, Cathy Dennis is missing and Karen Poole is in her place. Checking Wikip's page for Karen Poole, though, and it doesn't include "L.A. Ex" among her compositions, so I don't know, except I think I've done all the research I want to do for today.

Comments

Link dump

[arbitrary-greay.livejournal.com]

The comparisons to Rachel Stevens's Sweet Dreams My L.A Ex have been made before.
So, of course, mashups were made. This one has cleaner mixing (with f(x) and Rachel's arrangement mixed with SNSD's vocals), but I rather like this one for featuring some Rachel vocals,(it also includes Amber's "rap") especially because it plays the last choruses of the two songs over each other, and I'm a a sucker for that kind of thing.

The Anycall CF seems to be a long tradition.
Anyband with BoA, DBSK's Junsu, Epik High's Tablo and Jin Bora.
4Tomorrow composed of Brown Eyed Girl's GaIn, Kara's Seungyeon, Hyuna, and After School's UEE.
Hyori again, with Anyclub, featuring Teddy, and Anymotion.
Rain's Anydream

But yeah, Kpop groups doing endorsement MVs seems pretty common. We all had a laugh when we realized this is the American equivalent commercial to "Chocolate Love." I think conversation devolved after that from imagining if SNSD did a similar style CF until "SNSD pole-dancing in a subway train." Yeah.
2NE1's debut was actually a phone CF MV:(with possibly the best song) CYON's Lollipop, with Big Bang. Big Bang released a sequel, but f(x) did the Chinese version, (which both Shinee and f(x) then released a Korean version of on their actual albums, without the CF connection. Oh, SMEnt, so cheap.)
IU for Samsung Galaxy.
I see fancams for several different Anycall concerts, for pete's sake.

SNSD's spiritual successor to "Chocolate Love" is Visual Dreams for Intel. Dara's solo song KISS is an alcohol CF, and 2NE1's Don't Stop The Music is a scooter CF. A near obscene number of groups and actors for...I don't even know the product. Most Kpop CF songs resemble that last one in style and quality, judging from a quick "CF MV" search on Youtube.