Sep. 25th, 2014

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I've been claiming that K-pop has a load of freestyle embedded in it, though I can't say how much of this is conscious, how much subliminal (e.g., GLAM knew they were sampling Chuli & Miae but seemed unaware that what they'd sampled was already a sample from the Cover Girls), and how much underived convergence (drawing on similar '80s and electronic sources, you can develop strategies and sounds that are similar to freestyle without their coming directly from freestyle). As far as I know, the word "freestyle" doesn't itself tend to pop up in K-pop as a reference to the NY-Miami '80s electronic dance style.*

Be that as it may, producer Shinsadong Tiger only sometimes delves into freestyle,** but there's a moment near the start of the regular mix*** of T-ara's "Sugar Free" where he's doing a fricassee chop and sugar toss right out of Mickey Garcia and Elvin Molina, for instance this from the Garcia-Molina production of Judy Torres' "Come Into My Arms" and this from their production of Cynthia's "Change On Me." Overall, "Sugar Free"'s hard four-four is far from freestyle, but "Sugar Free" has a recurring riff that also reminds me of Garcia and Molina in its bounce and its fast twistiness. Here are the three songs in full, which are very much worth your time:

T-ara "Sugar Free"


Judy Torres "Come Into My Arms"


Cynthia "Change On Me"


"Sugar Free" is the third consecutive riff-heavy throw-you-against-the-wall electronic dance track that Tiger's done for T-ara ("Sexy Love" and "Number 9" being the previous two), and once again I like it, all three being appropriately grimmer than the charming "Roly-Poly" and "Lovey-Dovey" he'd done for them pre-"scandal" (though I'm sure "Sexy Love" was conceived pre-scandal, so this likely is a coincidence). Still, I miss the charm. I have a bit of the same reaction to "Sugar Free" that I had to the Duble Sidekick–produced "Jeon Won Diary," which is that the track itself seems to be overwhelming the T-ara-ness. I feel this might have been more naturally a 4minute song, owing to the crescendo parts reminiscent of "Volume Up" and the way the title chant and the raps seem to be aching for HyunA's comically agressive pouting. These aren't criticisms. Having been thrown down a notch commercially, T-ara are still throwing down gripping music.

As for other recent T-ara product, the Jiyeon EP works very well for me while the Hyomin EP doesn't, though the latter has pretty good material. Hyomin may be the group's most emblematic singer, sounding sketchy yet strong in the higher register, so not quite "fierce" or "emphatic" but the one most defining of the high pitch, the one who makes it shred, even if her singing gets shredded a bit in the process. The shredding comes across as emotional commitment. But maybe she needs the other T-ara voices preceding and following her for everything to jell.

Jiyeon of course has been playing a role in my imagination that may have little to do with her. I cast her as the foil, perhaps? That may not be the right word. She's not counter to the bright T-ara sound, she's just not being the one to light it up. Stands off to the side in a way that draws her emotional attention anyway. On Never Ever her uninflected breathiness paradoxically gives gravity to the light sentimental material.

*As opposed to meaning raps that are off-the-cuff rather than entirely prewritten, this being an entirely different use of the word "freestyle."

**While 4minute's "Hot Issue" feels very freestyle to me, there's not a lot more from Tiger that does so — though in a brief moment in "Number 9," Jiyeon did manage to make me think of Brenda K. Starr's and Pajama Party's "Over And Over." And I feel

***Interestingly, it's not the regular mix but the tougher, bigger, and more spacious Big Room mix that's getting the big promo push from the label.

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Frank Kogan

March 2025

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