Sep. 13th, 2012

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T-ara's "Sexy Love" enters the Gaon chart at number 4 with 25,414,429 points. In comparison, when "Day By Day" entered in early July, it was number 3 with 41,580,037. That's a significant drop-off in points. Since the songs are different we can't assume their numbers would normally have been equivalent. And songs don't always start with a full week. To my ears, "Day By Day" holds together better as a track, while "Sexy Love" has an opening riff that's as catchy as anything short of "Rebel Rebel" and "96 Tears." I wouldn't say that my ears have ever correlated well with sales and streams in any genre, but nonetheless I think "Sexy Love" would be at least 10,000,000 higher if the world hadn't invented a scandal. (I don't know how the points are calculated, by the way.)

For comparison, "Lovey Dovey" opened at 1 with 37,706,842, "Cry Cry"'s first full week on the chart got them to number 1 with 52,480,756, and "Roly Poly" started at 3 with 47,462,531, jumping to 61,645,160 the following week. (To put this in perspective, though, Super Junior had two singles over the summer that sounded pretty good to me but opened relatively weak and fell fast, all without benefit of a scandal. And Kara's excellent "Pandora" opened last week with a fairly meh 28,246,457.)

We'll see what happens. I'd say the uproar caused "Day By Day" to be only the fifth biggest hit of the summer rather than the third, so not that serious an impact;* on that basis I was willing to believe that the Netizen spasm had been less influential than I'd feared. Now I'm veering half back to pessimism; T-ara have definitely taken a substantial hit. But they're still big. This is nothing like what was done to the Dixie Chicks, where "Landslide" was high on the country charts one week, then the next — boom! — the group's dead in that market.

*Of course, stuff like Eunjung losing endorsements and being kicked off an acting gig is another type of impact.

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Frank Kogan

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