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T-ara's "Day By Day" fell from 5 to 10 on the new Gaon Chart. Not nearly the dropoff I was expecting. It is significant, though. A drop from 5 to 10 is fairly normal on K-pop charts, the top following a blockbuster pattern, like movies: open strong, rapid falloff. But since its release, "Day By Day" has been tracking almost even with 2NE1's "I Love You" and Sistar's "Loving U,"* so I think in the normal course, without the brouhaha, it'd be hanging on with them, somewhere between 4 and 7.
Davichi's "Do Men Cry?" opened at number 2, so any animus towards T-ara isn't being directed at this Core Contents Media labelmate.
Having no basis for an informed analysis, I'll give you speculation: I assume T-ara will hold onto a lot of their strong fans, even the many who think Hwayoung got a raw deal; but the casual fan — someone who likes 'em but doesn't favor them or think about them much, just someone who likes this song or that, streams the "Day By Day" video and then streams Psy's "Gangnam Style" — is likely to be affected by the general feeling that there's a "bullying scandal," simply sees the phrase and isn't going to spend time examining the stories with a critical eye and won't discover that so far the evidence for bullying has either been fabricated or has been obviously, even at first glance, taken out of context. (This not counting the tweets, which can be interpreted a number of ways.) And then there's the mob that's busy being upset by T-ara no matter what, but more and more they're running into people upset at them.
( Report of life shortage online )
Partially making up for listeners T-ara have lost, are rubberneckers who are listening out of curiosity.
So I think "Day By Day" loses more next week, but we'll see.
( Varieties of seasonal listening )
Davichi's "Do Men Cry?" opened at number 2, so any animus towards T-ara isn't being directed at this Core Contents Media labelmate.
Having no basis for an informed analysis, I'll give you speculation: I assume T-ara will hold onto a lot of their strong fans, even the many who think Hwayoung got a raw deal; but the casual fan — someone who likes 'em but doesn't favor them or think about them much, just someone who likes this song or that, streams the "Day By Day" video and then streams Psy's "Gangnam Style" — is likely to be affected by the general feeling that there's a "bullying scandal," simply sees the phrase and isn't going to spend time examining the stories with a critical eye and won't discover that so far the evidence for bullying has either been fabricated or has been obviously, even at first glance, taken out of context. (This not counting the tweets, which can be interpreted a number of ways.) And then there's the mob that's busy being upset by T-ara no matter what, but more and more they're running into people upset at them.
( Report of life shortage online )
Partially making up for listeners T-ara have lost, are rubberneckers who are listening out of curiosity.
So I think "Day By Day" loses more next week, but we'll see.
( Varieties of seasonal listening )
