Jun. 28th, 2011

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The music video proper for 2NE1's "I Am The Best" is out now.



Features medieval armor, large poodles, small kittens, restraints, studs, chainmail, suit jackets, vinyl blouses, funny hats, pyramids, trains, and gongs. The music is the little drummer boy sent through Marine training and given a tommy gun. Except it's also beautiful blobs of harmony and girl group dreaminess, as if the prettiness and the fierceness were one and the same. It's pretty fierce!

And it's the exact sort of thing that Korea is doing with American-based music that nonetheless has no equivalent in North America: aggression and beauty yoked together, hard rap coming on like it's the main meal and the melody but a condiment. A lot of fun. See them pushing the boys away in the "comeback" routine they did yesterday on TV:

June 26, SBS Popular Music )

Previous toughness, ongoing sappiness, juvenile delinquency, and the mating dance )

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Frank Kogan

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