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Mystery novel
Jul. 27th, 2009 08:57 amhttp://www.nytimes.com/2009/07/27/technology/27disney.html
the technician and her fellow researchers were eager to know how the man responded to ads of varying size. How small could the banners become and still draw his attention?
A squadron of Disney executives scrutinized the data as it flowed in real time onto television monitors in an adjacent room. "He's not even looking at the banner now," said Duane Varan, the lab's executive director. The man clicked to another page. "There we go, that one's drawing his attention."
. . .
The tools are advanced: in addition to tracking eye movement, Dr. Varan and his 14-member team use heart-rate monitors, skin temperature readings and facial expressions (probes are attached to facial muscles) to reach conclusions.
( Idea for mystery story )
the technician and her fellow researchers were eager to know how the man responded to ads of varying size. How small could the banners become and still draw his attention?
A squadron of Disney executives scrutinized the data as it flowed in real time onto television monitors in an adjacent room. "He's not even looking at the banner now," said Duane Varan, the lab's executive director. The man clicked to another page. "There we go, that one's drawing his attention."
. . .
The tools are advanced: in addition to tracking eye movement, Dr. Varan and his 14-member team use heart-rate monitors, skin temperature readings and facial expressions (probes are attached to facial muscles) to reach conclusions.
( Idea for mystery story )
