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Date: 2009-08-27 06:40 pm (UTC)pop (adj., n.)
"having popular appeal," 1926, of individual songs from many genres; 1954 as a genre of its own; abbreviation of popular (q.v.), earlier as a shortened form of popular concert (1862), often in the plural form pops. Pop art first recorded 1957, said to have been in use conversationally among Independent group of artists from late 1954.
(This is inconclusive.)
Wikipedia:
The term "pop song" is first recorded as being used in 1926 in the sense of a piece of music "having popular appeal." [Citation is the OED.]
(This is inconclusive too, but my guess that once you get "pop song" for a piece of music having popular appeal you are a footstep away from "pop" as the collection of songs having popular appeal, so I bet you get that too before 1954 (but not as a genre with specific characteristics that mark it off from, say, country and classical and Irish etc.).
Maybe our fellow (or gal) "Pop" helped to popularize the term "pop" - was a walking ad for it.