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Natalie Angier in the New York Times about why music is easier to remember than jokes are (In One Ear And Out The Other):

"The brain has a strong propensity to organize information and perception in patterns, and music plays into that inclination," said Michael Thaut, a professor of music and neuroscience at Colorado State University. "From an acoustical perspective, music is an overstructured language, which the brain invented and which the brain loves to hear."

A simple melody with a simple rhythm and repetition can be a tremendous mnemonic device. "It would be a virtually impossible task for young children to memorize a sequence of 26 separate letters if you just gave it to them as a string of information," Dr. Thaut said. But when the alphabet is set to the tune of the ABC song with its four melodic phrases, preschoolers can learn it with ease.

And what are the most insidious jingles or sitcom themes but cunning variations on twinkle twinkle ABC?

Really great jokes, on the other hand, punch the lights out of do re mi. They work not by conforming to pattern recognition routines but by subverting them. "Jokes work because they deal with the unexpected, starting in one direction and then veering off into another," said Robert Provine, a professor of psychology at the University of Maryland, Baltimore County, and the author of "Laughter: A Scientific Investigation." "What makes a joke successful are the same properties that can make it difficult to remember."


(Warning: Article is distressingly devoid of jokes.)

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Frank Kogan

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