AshBritify
I coin a new term in this comment thread on Tom's Tumblr: "I was sick and tired of the way soul ballads had been dismissed as romantic escapist drivel."*
*Warning: some might find my comment unintelligible.
*Warning: some might find my comment unintelligible.
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I haven't read the original sleevenotes -- Tom has them, I hope he brings them to France! -- but surely the reason Toop makes clear his deep intentions in the interview is that he DIDN'T reveal them in the sleevenotes?
Anyway, the suggestion I wanted to raise -- which may not apply to Toop since neither of us have read these sleevenotes, though I do actually know his writing from that era pretty well -- is that there's a difference between "intending to PBS-ify" and "ending up PBS-ifying"; and that a key part of that difference is that "intending to AshBritify the ____ discourse" may end up PBS-ifying it. Indeed, this uh-oh dynamic seems pretty key: I think it's exactly what happened with the original (c.1982) idea of anti-rockism, for example -- the long-term effect was the opposite of the immediate intention.
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(It always vaguely irritated me that a particular bunch of ferocious UK avant-rock ideologues, gathered round Recommended Records, gave the Beach Boys -- of all 60s rock -- a total free pass towards approval, merely because Faust had written "We like the Beach Boys" on their first LP sleeve...): this was the line)
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In general I think it's a Good Thing that I live in a culture that valorizes a certain amount of disturbance and uneasiness, and that turns "disturbance" and "creates uneasiness" into praise words when applied to art and ideas. But the (inevitable?) result has been that the words "disturbing" and "creates unease" are now owned by the teacher's pets.
There's a difference between making a disturbing record and making a record that people will recognize and categorize as "disturbing" rather than as mere "sentimental drivel." That's the difference you're pointing out, right? But (1) in the long run this difference might not matter, and (2) this doesn't mean that we shouldn't do both.
My guess is that Toop was trying to do both, to disturb people's perception of ballads and also to change the discourse. (And he doesn't have to rely on liner notes to do the latter; I have no idea if the album has liner notes.)
The thing is, while I may choose my words so as not to use teacher's-pet words, I have to do my best to communicate what's going on - not just out of abstract duty to the truth, but because by knowing what's going on we can then ask why it's going on and what else could be going on instead. If that brings better valuation and recognition of neglected music, it also makes the music more likely to be moved into the province of the teacher's pets. But is that the only possible way to preserve the music and get its value recognized, by giving it to the teacher's pets? Can the pets learn to behave in ways that are less likely to neuter what they extol? After all, to some extent we are the teacher's pets (and there are worse things to be).
But that brings me back to Jesse's question.
intending to AshBritify the ____ discourse" may end up PBS-ifying it
You could elaborate on this. (I have ideas how this can happen, but I'd like to see yours first.)