"He advocated English language spelling reform... He considered changing his own name to simply Melvil Dui.. Late in his life [he] helped found the Lake Placid Club as a health resort. His theories of spelling reform found some local success at Lake Placid: there is an "Adirondac Loj" in the area, and dinner menus of the club featured his spelling reform. AA September 1927 menu is headed "Simpler spelin" and features dishes like Hadok, Poted beef with noodls, Parsli or Masht potato, Butr, Steamd rys, Letis, and Ys cream."

(also he was a racist, bah)