Frank Kogan

Why do songs sometimes take so long to become a hit in the US? Lingering and lingering and lingering before getting into the top 10 on Billboard, for example. Does it have something to do with airplay on the chart? Is it because the country is so big? But it's no longer the biggest market, Japan is, and I don't see that there. Like Paramore's "Still Into You". Not a smash hit as a single but much bigger now than it was when it was released in March. Of course there's a lot of fiddling about with labels wanting to release with the right push at the right moment in big markets, like this UK story http://www.popjustice.com/briefing/icona-pop-from-the-dumper-to-number-one-in-28-easy-steps/116574/

but that's not necessarily the general explanation. Without reading anything about it and making assumptions here and now I assume the Paramore single is out in the same version it was out in originally, as a digital download on Itunes et al. I'm sure they've toured and promoted it in various ways, but..

I don't see that happen in 'other countries' (that I follow). Crayon Pop feels rare even if it was just a few weeks old. Some tracks _remain_ popular for a long time, like your favorite Billboard oldie, but very rarely do the general public just warm to a track over time before it floats to the top. It seems to me. And in Japan.

In the UK I am reminded of quite a few cases where mainland Europan singles sneak their way in, like Romanian summer pop singles hitting big the _next_ summer. But those are foreign artists.