Awesome, I can tell I'll be reading Beyond Hallyu for sure. I do agree though, there are a lot of fluff or just wrongheaded pieces. I'd love for SB to take a broader, more holistic look at their journalism. I think that endless pieces without a grand narrative means their analysis and insight is a little more disposable than it should be. K-pop has amassed enough critical and commercial appeal that some site can easily position themselves as a more thoughtful, editorial and review-based source for the music, not just a blog. We'll see though.