It could just be that the "cool" concept they are known for became a trend, so now they have to think of something else to stay new and relevant? They kept the conflicted lyrics and the shout-rap bit at the end so you know it's still a 2NE1 song.
I think 2NE1's "sexy" concept is more in line with what an international audience would consider sexy, but that being popular overseas can also be a strategy for being popular in Korea. Because if foreign people like it it must be good, right? But then you get into tricky questions of selling your identity out, or not being proud enough of where you came from, which are even trickier because Korea was a colonized country and 3/4 of 2NE1 have spent significant portions of their lives overseas. So maybe they are conflicted about that, too.
no subject
http://ukygqueens.com/2012/05/22/news-2ne1-are-not-pretty-yang-hyun-suk-cool-is-better/
It could just be that the "cool" concept they are known for became a trend, so now they have to think of something else to stay new and relevant? They kept the conflicted lyrics and the shout-rap bit at the end so you know it's still a 2NE1 song.
I think 2NE1's "sexy" concept is more in line with what an international audience would consider sexy, but that being popular overseas can also be a strategy for being popular in Korea. Because if foreign people like it it must be good, right? But then you get into tricky questions of selling your identity out, or not being proud enough of where you came from, which are even trickier because Korea was a colonized country and 3/4 of 2NE1 have spent significant portions of their lives overseas. So maybe they are conflicted about that, too.