I went looking for the interview(s) I remembered but all I can find are interviews where other people say it's new or unique, and 2NE1 say it's a hybrid of trot and electropop that should appeal to all ages in Korea and Japan and might sound "fresh" to their international fans. Whoops.

http://ygnxgeneration.wordpress.com/2012/07/08/article-we-will-quit-when-our-music-loses-its-freshness/

http://ygnxgeneration.wordpress.com/2012/07/07/article-we-will-never-stop-reinventing-ourselves/

http://ygnxgeneration.wordpress.com/2012/07/08/article-k-pop-queens-2ne1-return-with-glorious-new-anthem-i-love-you/

http://ygnxgeneration.wordpress.com/2012/07/09/2ne1-first-girlgroup-in-nation-to-go-on-world-tour/

http://ygnxgeneration.wordpress.com/2012/07/09/interview-2ne1-i-am-the-best-on-stage-part-1/

http://ygnxgeneration.wordpress.com/2012/07/09/interview-meaningless-to-do-music-when-we-cant-be-inspirational-to-people-part-2/

Sorry 2NE1! Looks like this is just lazy/sensationalistic music reporting.