I still don't quite trust people when they go on and on and on about how uncool they are and how they don't try to be cool and aren't bothered...it seems to be saying "I am very cool indeed" but just using different criteria (subtext: oh look at all those fashion victims who try so hard to be scene, aren't they uncool").

I have too much suspicion, and love/hate relationship with Shoreditch, to be stereotypically London-cool? But people call me a hipster and who am I to argue. I dunno. I think I'm cool, anyway.