taking a position for sake of discussion perhaps. semi-serious at least though. i wonder if it's the quickness to market oppositional behaviour that you point out, that makes me wary of it. that perhaps i've been stung too many times by what appear to be oppositional turning out to be another ad campaign or whatevs that perhaps quiet, non-confrontational (is this even possible?), getting-on-and-doing-it "oppositional" behaviour is the only interesting route left (but then we're back to the DIY Lonely Hearts Club, aren't we!!!)