"Like Beyonce," says E.Via - this is pretty risque for Korea, although the superflat presentation and the squeaky-clean cuteness of the girl(s?) remind me of Youtube memes like Caramelldansen, or Kim Ok-Bin (geez I just realized she is the same person as the lead actress in Thirst! It's like Nicole Scherzinger winning a prize at Cannes). Timeline-wise perhaps Kim Ok-Bin was the domesticization of Beyonce-style booty-shaking, and from thereon to the mainstream? Despite E.Via making fun of Asian Poses(tm) in the other vid this is much cuter/friendlier/less threatening than Ok-Bin Herself, whose (massive) sex appeal is grounded in to-hell-with-game-face sullenness. (This worked really well for her in the movie, too.)